SEO report of bupahealthinsurance.com

Redirected to www.bupa.com/default.htm

Welcome to Bupa

www.bupa.com/default.htm

Our purpose is helping people live longer, healthier, happier lives. With no shareholders, we make our customers our focus, reinvesting our profits to ...

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.bupa.com/default.htm

Character length : 24

Title
Welcome to Bupa
Description
Our purpose is helping people live longer, healthier, happier lives. With no shareholders, we make our customers our focus, reinvesting our profits to provide more and better healthcare for current and future customers.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

Linkedin302

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Welcome to Bupa

Character length : 15

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
001000
Heading structure in the source code
  • <H3> How can we help you?
Word cloud
  • bupa3
  • select2
  • country2
Keyword matrix
wordtitledescriptionsheading
bupa
select
country
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.70
Flesch Reading Ease
54.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.10
Dale–Chall Readability
7.00
SMOG Index
7.60
Spache Readibility
3.30
Number of letters
244
Number of words
49
Number of sentences
12
Average words per sentences
4
Number of syllables
86
Syllables in words
85
Average syllables in words
1.76
Number of words in first three syllables
7
Percentage of word / syllables
14.29
Words not in Dale-Chall easy-word list
21
Words not in Spache easy-word list
26

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://www.bupa.com/_js/jquery-1.11.3.js
  • https://www.bupa.com/_js/core.js
  • https://www.bupa.com/Assets/Global/Components/js/Analytics/VisitorAPI.js
  • https://www.bupa.com/Assets/Global/Components/js/Analytics/s_code.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.bupa.com/_css/style.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 13 different links.
Internal links: 9
External links: 4

External links:

Link text (anchor) Link strength
https://www.youtube.com/user/Bupa
https://twitter.com/bupa
http://www.linkedin.com/company/bupa
http://www.omniture.com

Internal links:

Link text (anchor) Link strength
https://www.bupa.com/corporate/bupa-where-you-are/bupa-global
Bupa in your country
Learn more about Bupa
Select your country
GO
Site map
Accessibility
Legal
Cookie policy

 Website security

IP
52.208.6.67
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Typos

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